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Established in 1985, City Chain is the first watch retail chain in Hong Kong, and a wholly owned subsidiary of Stelux Holdings International Limited. Over the years, City Chain has expanded its retail footprint beyond Hong Kong to Macau, Singapore, Malaysia, Thailand and Mainland China, with nearly 300 locations across Asia.In recent years, City Chain has focused on the affordable luxury segment to capture the market potential of Asia’s burgeoning middle class. In 2016, City Chain initiated a major revamp across all markets with the launch of new Lifestyle Concept stores. Lifestyle Concept stores are contemporary spaces that showcase City Chain’s diverse products spread across multiple zones, including a special corner for smart watches. The revamp has injected fresh energy into City Chain’s commitment to partnering with prestigious international brands and seeking out trendsetting products to satisfy market demand and drive industry development.

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