Lorna Jane is an apparel brand that encourages women to live active lives by switching to comfortable and supportive clothing. The company is 100% Australian-owned and is created for women, by women. Lorna Jane was founded in 1989 by fitness instructor Lorna Jane Clarkson. Over the years, she has contributed immensely to the activewear category and remains the champion of the concept.
Designing apparel for activewear is more challenging than regular clothes because the former is created to allow constant movement and fluidity. For this reason, Lorna Jane is committed to designing products that fit women and their active lifestyles. The company believes activewear should look good and feel great while mimicking the reality of life –”busy, flowing, and always in motion.”
A popular category at Lorna Jane is their collection of sports bras. These bras are purposed to offer maximum support and comfort while you pursue an active lifestyle. Women would agree that traditional bras are restrictive in movement and can be very uncomfortable with underwires digging into the flesh as you do your daily chores. On the other hand, conventional wireless bras are comfortable but offer no extra support that is necessary for active women.
The problems with traditional bras
Regular bras have dominated closet space for many years, and many women own and wear old, loose, and super comfortable bras. Unfortunately, the comfortable bra that you’ve been holding onto has several health implications that you can’t ignore for long. An ill-fitting bra can result in back and neck pain, poor posture, shoulder grooves, and numbness in the fingers. Apart from the health hazards, an uncomfortable bra significantly affects your self-confidence and self-esteem.
Over time, regular bras stretch and become loose, which means they cannot provide the same support as when you first bought them. With low support, regular bras can cause the skin to stretch past its elastic limit, leading to permanent deformation and premature sagging of breasts. Moreover, if the bra you wear is not designed for physical activity, you will experience breast pain and lower movement efficiency.
4 Reasons why sports bra is an excellent option
Women buy regular bras instead of sports bras due to the perception that they aren’t doing any physical activity. However, experts suggest that you wear a sports bra even if you aren’t exercising.
The following are reasons why investing in sports bras is a good decision.
- They are comfortable
Sports bras are designed for a variety of movements– from stretching and jogging to full-body workouts. Since these bras are specially created to support your breasts through physical activities, they are highly comfortable. Good-quality bras can handle movement and motion while providing maximum support that holds your breasts firmly in place.
- They help reduce breast pain
Breasts are made from ligaments that move with physical exertion. The movement in ligaments can lead to pangs of pain after a workout. Sports bras aim to secure the breasts and keep them from moving up, down, or sideways during exercise. This restriction in movement results in less or no breast pain even after a rigorous workout.
If you experience breast pain while wearing a sports bra, chances are that you’re not wearing the right fit. You can always see an expert to find the best-fitting sports bra that offers support and keeps you comfortable.
- They make you feel confident
Every woman understands the struggle of nasty stares and glances. Regular bras fit loosely, while a good-quality sports bra fits snugly on your upper torso, preventing your breast from bouncing during exercise. This is especially helpful for women with bigger busts who have to deal with embarrassing and awkward moments on a daily basis. A sports bra makes you feel more confident in your skin, allowing you to lead an active lifestyle without worrying about your appearance.
- They are trending
Activewear has taken the fashion industry by storm ever since it was launched. Leading sports and athleisure brands are coming up with sports bra designs that are not only comfortable but also chic. This means women can shop for bras of different designs, colors, and shapes without compromising support and comfort.
You can spot many celebrities and regular women wearing sports bras as a top in public gyms, supermarkets, and around the house. Because of their versatility, sports bras have become a must-have for the modern woman.
Lorna Jane Malaysia – Activewear that keeps you moving
Lorna Jane’s goal is to deliver high-quality multi-purpose products and provide excellent value for money. At Lorna Jane, customers are encouraged to invest in pieces they can wear and repeatedly style for various activities. The central idea is to offer quality over quantity, thereby reducing the overall environmental impact of the fashion industry on our planet.
Sustainability is at the heart of the company’s operations. The founder says, “At Lorna Jane, we believe that sustainability is not a luxury but the future – and we’re driven to ensure that our communities, planet, and environment are just as healthy as the women that wear our Activewear.”
Lorna Jane’s online shopping store helps women browse through an extensive sports bra collection from the comfort of their homes. The brand offers several sports bra choices in terms of colors, prints, fits, and length. No matter what the occasion is, Lorna Jane has something for everyone.
Sports bra size chart
If you are wondering what bra size fits you best, you can refer to Lorna Jane’s sports bra size chart. The good news is that the brand caters to women of all sizes and colors, so whether you are plus-size or very petite, you can find your ideal fit at the store.
Here’s the Lorna Jane sizing chart for your reference.
- XXS: Waist 65cm, Bust 80cm
- XS: Waist 70cm, Bust 85cm
- S: Waist 75cm, Bust 90cm
- M: Waist 80cm, Bust 95cm
- L: Waist 85cm, Bust 100cm
- XL: Waist 90sm, Bust 105cm
Lorna Jane is Atome’s partnered brand
Every woman should look beautiful and feel comfortable in her apparel choices. Lorna Jane understands the need for women to own high-quality products without compromising on their monthly spending budget. Therefore, it has partnered with a BNPL called Atome to make shopping convenient for its customers.
With Atome, you can shop for any product from Lorna Jane’s catalog and pay through monthly payments. This buy-now-pay-later service makes regular shopping much more fun and exciting.
What is Atome, and how does it work?
Based in Singapore, Atome is a BNPL that works across 8 countries, including Mainland China, Vietnam, the Philippines, Hong Kong, etc. The company has over 15,000 partner merchants, which allows it to bring a wide variety of products and services to its users. Atome aims to bring digital-savvy buyers closer to the things they want to own without the pressure of a one-time payment.
If you become an Atome user, you can shop from any partner store– online and offline while paying your bill amount in three payments. The first part is expected at the time of actual purchase, but the rest are deferred to the subsequent months. All you need to do is download the Atome app (Get the app), create your account, and start shopping. It is as easy as that.
As a welcome gift from Atome, you get a voucher for RM15 off that you can use on your first purchase. Atome is trusted by customers across the globe as its payment terms and conditions are transparent and easy to understand. In addition, the app enables you to keep track of your purchases and due payments to always stay informed of your monthly budget situation.
How to pay with Atome at Lorna Jane
- Select Atome as your partner when checking out of Lorna Jane’s online store. For in-store purchases, scan the QR code from Atome’s app at checkout.
- Enter your user credentials when redirected.
- Pay the first part of your Lorna Jane bill and defer the remaining amount over 2 months.
Stay fit and active with Lorna Jane
Why should you compromise on your comfort, health, and confidence when you can have it all? Invest in Lorna Jane’s sports bra to fully enjoy an active lifestyle. And the best part is that there’s no need to wait for a Lorna Jane sale when you can simply partner with Atome to make your shopping journey convenient and fun. So, head to Lorna Jane Malaysia’s website and add your favorites to your cart!
