EasyStore x Atome

by Mavis

Feb 07 2024

Top 5 reasons why retailers need a unified commerce platform

The e-commerce industry is evolving at a rapid pace, with businesses constantly seeking ways to stay ahead of the competition. One key strategy that has gained significant popularity is the adoption of merging online and offline commerce. Especially after the pandemic wave, consumers prefer to browse and shop both from your online stores and visit your retail stores to check out your products in-person.

Businesses need to be proactive to ensure you’re readily available to your customers, no matter where they are, be it online or in-store.

In this article, we’ll take a closer look at the benefits of a unified commerce solution such as EasyStore and how it can help businesses in Malaysia. And how you can use EasyStore to achieve growth in your business.

1.Seamless Integration

A unified commerce solution integrates all aspects of the retail business, from inventory management and order fulfilment to customer data and marketing.

This means that businesses can manage their operations from a single platform, eliminating the need for multiple systems and software. With a unified solution, retailers can easily access data and make informed decisions that drive business growth.

2.Improved Customer Experience

One of the most significant benefits of a unified commerce solution is the improved customer experience.

With all aspects of the business integrated, businesses in retail can provide a seamless shopping experience across all channels, from brick-and-mortar stores to E-commerce websites and mobile apps.

This means that customers can expect a consistent experience, regardless of how they choose to interact with the brand.

3.Increased Efficiency

A unified commerce solution streamlines operations and eliminates manual processes, leading to increased efficiency.

Retailers can automate tasks such as order processing, inventory management, and shipping, freeing up time and resources that can be used to focus on other aspects of the business, such as marketing and customer engagement. And that can be done with a single unified back office that centralized all the operations from all sales channels into 1 place.

4.Better Insights

With a unified commerce solution, retailers can access real-time data across all channels, providing better insights into customer behavior, sales trends, and inventory levels.

This data can be used to optimize operations and make informed decisions that drive business growth. For example, retailers can use data to identify their most profitable products and adjust inventory levels accordingly.

“Order processing has been made easier and I especially like the sales report and analytics that help us better understand our sales performance and strategize our marketing. ” – EasyStore’s merchant, fourjei


As the business grows, retailers need a solution that can scale with them. A unified commerce solution can grow with the business, providing the flexibility and scalability needed to support expansion.

Businesses can easily add new channels, products, and locations, without the need for significant changes to the infrastructure.

Growing With Unified Commerce

Hermanas, a popular premium tudung bawal brand does this seamlessly. Boasting a 78.9k following on Instagram, Hermanas started off with having an online store and was mainly marketing on social media.

Over time, they’ve managed to cultivate their community and market themselves as one of the leading premium tudung bawal brands in Malaysia. Now, they’ve grown to having a flagship retail kiosk in one of KL’s prime malls.

Growing With Unified Commerce|Atome MY

Merging their online and offline shopping experience, Hermanas usesEasyStore as their unified commerce solution to manage their day-to-day operations.

Whether a customer purchases their favourite tudung online or in-store, EasyStore’s solution is able to track and record their orders seamlessly in one single unified back office.

Hermanas was also one of the first brands to use Atome’s BNPL solution whenEasyStore first launched its integration with Atome. By offering Buy Now, Pay Later as an option for their customers, Hermanas’ grew double in sales and customers can use Atome in both online and in-store purchases.

Hermanas’ grew double in sales and customers can use Atome in both online and in-store purchases.

One of the leading platforms in providing a full suite of features and tools for businesses to easily merge their online and offline business is EasyStore. Trusted by over 10,000 Malaysians to power their business.

EasyStore allows businesses to easily manage their online and retail sales, orders and inventory from a single unified back office. Giving businesses the opportunity to stay ahead of the competition and drive business growth with improved customer experience and increased efficiency to better insights and enhanced security.

With the ability to manage all aspects of the business from a single platform, businesses can focus on delivering a seamless shopping experience across all channels, ultimately leading to increased customer satisfaction and loyalty.

EasyStore is Atome’s partnered brand

Scaling your online business, opening a retail store or even both,EasyStore has partnered with Atome to offer customers with flexible payment options. By helping customers manage their budgets more effectively, basket sizes and checkout success rates are increased.

AllEasyStore merchants who sign up with Atome will receive an exclusive partner rate of 0% MDR for their first month.

Learning about Atome:

Headquartered in Singapore, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases across flexible monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable.

First Order Up To RM15 Off! Download Atome!
First Order Up To RM15 Off! Download Atome!

Payment method with Atome:

  • Create or login to your EasyStore account here.
  • Choose Atome as your payment gateway in your admin panel Payment settings.
  • Follow the guide to enable your Atome payment gateway. Ensure that you are a registered 
    Atome merchant or sign up here Register as merchant – Singapore or Malaysia
  • Enable Atome as a payment method and allow your customers to enjoy pay later

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First Order up to RM15 off
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