The Story Behind The North Face

by jiatongma

Aug 18 2022

The North Face has been a trusted supplier of functional clothing and high-end gear for all your extreme sports adventures. If you have a hiking, climbing, skiing, or camping expedition planned, stock up on all the essentials from The North Face. The Half Dome never disappoints. 

The brand has been inspiring explorers to broaden their horizons and brave new challenges since 1966. Its wide array of trademark innovative technology has revolutionized the world of extreme sports apparel and gear. Did you know that The North Face was the pioneer of hiking backpacks as we know them today? The lightweight and practical Ruthsack made hiking easier by offering the perfect storage solution for bulky gear. This was the beginning of a long and fruitful journey brimming with avant-garde products for extreme sports enthusiasts. 

You will find a fabulous collection of all the essentials for various activities: jackets, vests, fleece, tops, bottoms, footwear, accessories, backpacks, technical packs, luggage, duffels, and tents. You can trust every product out of The North Face to have your back on every adventure, no matter how demanding. The development of each new product starts with consulting seasoned athletes, and their expertise drives the entire development process. This is followed by thorough two-step testing, in the lab and out in Nature. 

Every item with The North Face’s Half Dome logo is one-of-a-kind; read along to learn about everything that makes the brand unique. 

What makes The North Face outstanding?

The brand’s dedication to providing nothing short of the best has gotten it a massive fanbase. It seems like people are not getting over The North Face merchandise anytime soon, especially the jackets. 

It is The North Face’s up-and-coming technology that makes its products a cut above the rest. 


This eco-friendly technology is what makes The North Face jackets unbelievably warm and toasty. It is created using PrimaLoft, a synthetic material that resembles down. It exists as tiny clusters of artificial fibers that contain air pockets. These clusters entrap heat within said air pockets to enable the jacket to retain warmth. This might take you by surprise, but ThermoBall is designed to keep the wearer warm even when the jacket is soaked. You would think that the incredible insulation would come at the cost of the jacket being bulky, but the reality is far from it. The warm outerwear is light, comfortable, and can be packed into tight spaces. 


The DryVent fabric is designed to be windproof, waterproof, and breathable. The three-fold advantage ensures that all the clothing and accessories made from the fabric offer ease, protection, and high performance to everyone with an active lifestyle. The external surface of the DryVent fabric boasts a durable water repellent finish that turns water into droplets and repels it from the surface. Moreover, the design allows water vapor from the deepest layer to rise to the surface and escape into the atmosphere. The fabric comes in different textures, weights, and performance characteristics for multipurpose use.


Polartec fabric has been the go-to insulating material for clothing and accessories designed for lovers of the outdoors. Along with offering warmth to the wearer in the coldest temperatures, Polartec guarantees enhanced performance. Similar to DryVent, Polartec is manufactured in different weights and textures so that it can be used to create a wide range of products. 

The Polartec fabrics range consists of Polartec Thermal Pro, Polartec Classic Series, and Polartec Eco, wherein each one serves a unique purpose. Out of these, the Polartec Thermal Pro is the most advanced and visually pleasing. The high-loft variants have attained the highest warmth-to-weight ratios among all Polartec fabrics.


This mind-blowing technology combines waterproofness and breathability in a single membrane. It is the nanostructure that allows air to permeate the FUTURELIGHT membrane for improved ventilation without sacrificing durability and waterproofness.

These nano-fiber membranes are not only breathable and waterproof but lightweight as well. This results in the creation of an ultra-thin garment that is uber comfortable and offers maximum protection against the harsh elements of nature.

Visit The North Face’s website to read up on the rest of its innovations, including VECTIV, FlashDry, Goose Down, TKA, and WindWall.

Hot selling jackets at The North Face

Women’s 1996 Retro Nuptse Jacket

Designed to complement the city and mountain life, this water-resistant jacket with chunky baffles will keep you warm and comfortable all day long. It features the lasting ripstop fabric, a stylish boxy silhouette, adjustable cuffs and hem, and a hood that packs into the collar. You can get this jacket in 6 fabulous colors.

Women’s Printed Windy Peak Anorak

This vibrant and functional printed jacket offers complete protection against water and wind. It is made using 100% recycled body fabric, making it environment-friendly and sustainable. The best part is that you can pack it away into a kangaroo pocket. This feature makes this jacket portable and easy to store, the perfect companion everywhere you go. You can get it in three bold and eye-catching prints: TNF Black International Women’s Collection, Beta Blue Lichen, and Goblin Blue Ombre Sky.

Men’s Printed Ripstop Wind Hoodie

You can brave strong winds in this fashionable and effective hoodie. It will keep you feeling warm and at ease while guarding you against the wind. The hoodie features North Fae’s WindWall fabric and comes with an adjustable two-piece hood and hem. For increased convenience, the chest pockets are dual-entry and have hook-and-loop closures. This hoodie is available in the Wasabi Large Icon Plaid 2 and the Antelope Tan Ice Dye prints.

Men’s Aconcagua 2 Jacket

This jacket keeps you warm and comfortable owing to the combination of recycled and natural synthetic insulations. No matter how low the temperature is on the outside, you will not experience a single shiver. The Aconcagua is also resistant to harsh winds. It is a regular-fit jacket with cuffs that feature elastic binding. 

Pay for your The North Face haul with Atome

Adventure-appropriate clothing can be on the pricier side, but that is not something you will have to worry about when shopping at The North Face. The brand has joined hands with Atome to offer the choice of an affordable payment plan to all its loyal customers.

Atome is a modern-day payment application that has revolutionized the buy now, pay later scene. It divides the total bill into three equal parts that are supposed to be paid according to a predetermined schedule. You will be glad to know that Atome payments are free of interest.

In order to become an Atome shopper, you have to download the user-friendly application (get it here) and sign up for it. The sign-up process is entirely free of charge. You can also get the app from Google Play Store and App Store.

In addition to The North Face, there are over 15,000 other brands that feature Atome as a payment method. This means that you can use it to pay for most goods and services. The exciting part is that affiliate brands release value deals and discounts exclusively for Atome users. New members are rewarded with a welcome voucher worth RM15 that can be availed upon spending RM50. You can make use of this offer at The North Face.

Scan QR code to download the Atome app
Scan QR to download the Atome app

Follow these steps to pay for your in-store The North Face purchase:

  1. Scan Atome’s QR code at the store’s checkout counter.
  2. Type in the total amount spent.
  3. Apply the valid voucher code.
  4. Review the payment schedule.
  5. Make the first payment upfront. 
  6. The app will automatically charge the subsequent payments to the linked debit and credit card on the due dates.

End Note

If you have a preference for the outdoors and adventures, The North Face needs to be on your list of go-to brands. There is no going back once you have had an adventure decked out in The North Face clothing and gear. No matter how challenging the expedition is, you won’t feel discomfort for a single moment because the brand knows what it’s doing. Better yet, gift your adventure-loving friends a The North Face product and see their eyes light up. Make sure to pay with Atome for a flexible payment plan!

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