Stussy | A transition from surfboard logo to leading streetwear brand

by Starry

Jan 28 2022

Retro surf and skater brands have made a major comeback in the fashion world, and Stussy is one of the leading brands that has revolutionized clothing trends. The brand is the brainchild of Shawn Stussy, a Californian manufacturer of surfboards. What started with Stussy’s surname being scrawled on handcrafted boards has now become a streetwear empire. Stussy began its journey as a graphic tee brand in 1980 and was appreciated for its portrayal of the hip hop, punk, and skater/surfer subcultures.

The brand eventually grew and expanded to include surf and skate apparel. Shawn Stussy once said in an interview, “Everybody calls it surf wear, or urban streetwear, punk or surf street… I don’t name it, and I don’t name it on purpose.” The first time Stussy and Nike collaborated together was 20 years ago, and since then, they have set the tone for how sportswear and streetwear brands can work together. While Shawn Stussy is not a part of Stussy anymore, the Cali-born brand is one of the most popular streetwear labels in the fashion world. Known for its eye-catching and trendy designs, this streetwear brand can be found in major stores worldwide.

Stussy and Hundred% stores

Hundred% stores are a one-stop shop for all your fashion needs. With over 24 top brands and hundreds of exciting products to choose from, Hundred% stores even have a large variety of products from your favorite brand, Stussy. Stussy Malaysia is a brand of casual wear that has been inspired by youth movements and is an expression of the forward-thinking of today’s generation. Stussy clothing is usually oversized, so if you prefer a baggy fit, you can go with your usual size, but if you want a slimmer fit, you can size down. All products are usually made from 100% cotton and offer the most comfortable fit. You can find Stussy t-shirts, shirts, sweatshirts, hoodies, shorts, and accessories such as caps, hats, beanies, socks, keychains, ashtrays, etc., all inside Hundred% stores. Have a look at some amazing Stussy products that you can explore in-store.

  • Midnight insanity tee (white)

Stussy tees are the reason the brand is so popular today and for a good reason. This casual wear short-sleeve T-shirt has a modern graphic art design at the back of the shirt and a smaller version of the same design on the front.

  • Motion pattern shirt

This modern cool-toned shirt is perfect for layering. Made from breathable 100% viscose, it offers a slightly relaxed fit that you can either wear on its own or pair with a T-shirt for a laid-back look.

  • Stock canvas low pro cap

The right accessories can uplift any look, and this Stussy canvas cap has ‘style’ written all over it. This six-paneled cap has Stussy logo embroidery at the front with a strapback closure with metal tri-glide.

  • Basic skullcap beanie

A tangerine knit skullcap beanie with a basic Stussy logo embroidery can be the perfect accessory for a complete streetwear look.

  • Surf skate skull tee

A short-sleeve T-shirt with a punk graphic art design. This black-colored Stussy T-shirt can be worn alone or paired with a plain, solid tee for a relaxed look.

Hundred % is a lifestyle store

Established in 2010, Hundred% has four major stores across Kuala Lumpur and Johor. The company focuses on empowering individuals and communities and building a common platform where consumers can connect directly with creators. The stores house a wide and interesting assortment of high-quality products ranging from modern apparel to fashion accessories and footwear for its customers. They have over 24 top brands, including Stussy, TNTCO, EK, Carhartt, Raw Emotions, Under Armour, HUF, Against Lab, and many more. Hundred% stores offer products in various fashion categories, including:

  • Bags
  • Socks
  • Caps
  • Jewelry
  • Phone accessories
  • Homeware
  • Footwear
  • Magazines
  • Jackets & coats
  • Tees and shirts
  • Vests and jerseys
  • Hoodies
  • Sweatshirts
  • Bottoms including pants and shorts

Hundred% and Atome

Hundred% stores are one of Atome’s partnered merchants, and that means if you are an Atome user, you can shop in-store and pay for your purchase using the app. The payment plan is flexible, whereby Atome users can shop from any of its partnered merchants and enjoy the benefit of monthly payments instead of paying the full amount of the purchase upfront.

How Atome works

Headquartered in Singapore with over 5000 partnered merchants and available in 9 markets, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases over three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable.

To start shopping with Atome, simply install the app on your phone and create an account. Once you register with Atome, you have the choice to pay only one-third of the total amount of your purchase instead of paying the complete amount. The remaining part of your bill can be completed in the following two months. After downloading the Atome app on your phone, you can either scan Atome’s QR code for any in-store purchases, or you can shop from a merchant’s website and select Atome as your payment option at the time of check out.

Paying for Stussy using Atome at Hundred% stores

  1. Scan Atome’s QR code from your Atome app when checking out from the store.
  2. Make payment for 1/3rd of your total bill, and the remaining two parts can be paid in the following two months.

Streetwear is here to stay!

Streetwear is an immensely popular fashion trend among the younger generation, and Stussy is at the top of the list of brands that know how to make it even bigger. You can become a part of this trend and shop for Stussy casual wear from Hundred% stores. Buy now and pay later with Atome’s flexible payment plans.

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