Miniso | A leading brand for cute & affordable lifestyle items

by mylovesiren1

May 19 2022

Miniso is a Japanese-inspired lifestyle product retailer that prides itself on providing high-quality products at affordable rates. The brand aims to attract today’s youth with eye-catching designs and colors combined with quality and functionality.

The company was formed by CEO Ye Guofu in 2013 and has expanded into over 80 countries with more than 4,200 stores worldwide. The huge success of Miniso can be attributed to its reasonable pricing and attractive products that draw customers immediately.

There is a saying at Miniso, “a better life has nothing to do with the price,” and that is what motivates the company to deliver superior quality goods that look great while being easy on the pocket.

One of the biggest pulls of Miniso stores is the overall customer shopping experience. Their products are mostly in light pastel hues that are soothing to the eyes. Moreover, the stores have a plethora of essentials that you didn’t even know you needed. All things considered, it’s almost impossible to come out of a Miniso store empty-handed.

Miniso Malaysia

Miniso is hugely popular, with over 20 stores spread across Malaysia. The company launched a new slogan in 2020, “Life is for fun, Miniso,” and you can see this line reflected in the products offered by Miniso. With knowledge about the latest trends in fashion, home, and lifestyle, it has successfully catered to today’s youth and created a shopping experience like no other.

The brand has grown to become one of the largest variety shop operators globally in just seven years of its launch. Most outlets in Malaysia are run under franchise agreements between Miniso and local companies.

Ye Guo Fu, the CEO and founder of Miniso says, “Our biggest competitive edge is exceptionally high-cost performance and frequent launches of new items.” Undoubtedly, the company has undergone a rapid expansion due to its popularity among shoppers and continues to grow with more outlet launches.

If you are thinking, “Is there an outlet of Miniso near me?” we have listed a few locations where you can find the store.

  • Miniso Penang- Design Village Outlet Mall
  • Miniso Mid Valley- Mid Valley Mega Mall
  • Miniso Sun Way Pyramid- Sun Way Pyramid Shopping Mall
  • Miniso- AEON Mall Cheras Selatan
  • Miniso- Beletime Danga Bay
  • Miniso- City Square
  • Miniso- KSL City Mall
  • Miniso Plaza Low Yat
  • Miniso Quill City Mall
  • Miniso- City One Mega Mall
  • Miniso- Bintang Mega Mall

Miniso Products you shouldn’t miss!

Miniso is a brand that brings its customers’ unique designs and products that have a massive appeal. Here are some categories you can find at Miniso outlets and Miniso online.

  • Electrical appliances
  • Fashion (accessories, bag & purse, boutique)
  • Health and beauty (beauty tools, cosmetics, health care, perfume, skincare and cleansing, personal hygiene)
  • Life department (home and living, kitchenware, sport)
  • Seasonal products (adventure time, candy series, Christmas, fruit series, Marvel x Miniso, The Pink Panther, We Bare Bears)
  • Stationery and gift
  • Toys and plush
  • Travel and outdoors

Shop at Miniso with Atome

Atome is a payment app that follows the BNPL business model. It has over 10,000 partnered merchants spread across ten markets, including Malaysia, Hong Kong, Vietnam, Mainland China, and Indonesia. Miniso is a part of Atome’s partner portfolio which means you can shop anything from Miniso’s physical outlet or online store and pay with Atome.

What makes Atome special?

There has been a significant rise in consumer demand for flexible payment services. In response to the change in consumer behavior, several BNPL Malaysia companies have emerged in Malaysia. While every company has its merits, Atome stands out for its clear policies and ease of use.

Atome allows users to split their bills into three parts instead of paying the total amount in full. This makes it a convenient option for digital-savvy, modern consumers who like to shop and spend smartly. The first part of the payment has to be paid at the time of purchase, and the remaining amount is deferred to the subsequent months.

Scan QR code to download Atome app
Scan QR to download Atome app

You can use this buy-now-pay-later service by simply downloading the Atome app (Get the app) from their official website. Once you have the app on your phone, register your account and become an Atome user.

How to pay at Miniso’s offline store with Atome

  1. Scan Miniso’s in-store QR code or pay your bill using the Atome app upon checkout.
  2. Pay the first part of your total amount and defer the remaining bill amount.


Why is Miniso popular?

Miniso is popular worldwide because of its high-quality products that are designed to appeal to young consumers. Another factor that is directly linked to the store’s popularity is its price point. Each product at It is reasonably priced to encourage consumers to make a purchase without worrying about the cost.

How many Miniso stores are in China?

Miniso originates in China and has grown exponentially over the years. The company has 2,533 outlets in China as of June 2021 and 1,689 in international markets.

Are Miniso online products available?

In addition to physical outlets, Miniso has an online store that you can access through Malaysia’s official website. It offers exciting features such as Miniso Gift Cards, loyalty points, the latest promotions, and more. The website has a clean user interface that is easy to navigate, making it an ideal choice for online shopping.

Final Word

Miniso is a complete lifestyle store with everything you can think of and more. So, if you decide to shop at this brand retailer store, don’t forget to use the Atome app and enjoy flexible payment options. You can make your shopping experience at Miniso better with Atome!

Main keywords of the article:

First Order up to RM15 off
Copyright 2023 Atome. All rights reserved.